Building Relationship With Your List

It is essential to implement internal internet marketing strategy with your list of leads. Most of the sale conversions should come from your subscribers. Today converting leads to buyers become more complex as the public is bombarded with offers none stops.

The fastest way to do this is showing value that will match reasoning and rational buying decision. To achieve this I found and learn from
quality internet marketers the fallowing strategy:

There must be a period for engaging the list in approximately one week. In this period, there are 3 components:

1.     After you introduce yourself, immediately address the problem, which the product is design to solve. Next is the solution. Here is the place, where a free content with value has to take most part of this. In this part, I put cool 100% content with no pitch. I find content in statistics, research articles from universities (Google scholar and Google documents), expert (give a full credit to the contributor) opinion or celebrity endorsement. I like to stress and form everything with common sense and reason.

2.     In 3rd day, I contact them again with 90% valuable content and 10% “selling without selling” approach. I give them free alternatives underlining the disadvantages or disorganization of the solution as difficult and uncertain. Than I bring them, prove of simple and organized benefit of the product. I just mention sure and proven solution.

3.     In the coming 3^rd day from 2^nd stage I bring 40% of benefits of the product, 10% testimonials or prove and 50% pitch.

For the leads that do not convert, I give them a little survey to see what is on their mind and their desire. After the survey, I engage them accordingly to their needs again in the 3 step process.

All this, could be done with newsletter, video or/and Google hangout with notifying email in advance.  

  

When people have a problem, they want to see a positive vibe with positive outcome. People will trust you if you trust the product and have full confidence in it. There for the product must be quality. of belonging.

When people would like to improve them self, they want to see and feel sense of belonging. They would feel much better if are not alone in this effort. Underlining their imperfection it is a never a good Idea, since this could trigger defensive reaction due to insecurity and resistance for judgment. We are talking of building relationship for “their benefit”.

Internet marketing is a mind game, hunting sport, fine art, science and respect.

I learned this the hard way, but evolution has it’s price.