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Thursday, June 19, 2014

Advertising for Traffic on Pay To Click Websites

Advertising on Pay To Click sites can have some benefits if done correctly. There is a fine line for advertising on this websites and attracting traffic to your offer or website. Below I will describe the proven recipe for doing this correctly.

Pay To Click(PTC) sites are where people sign up to click on offers and advertising for exchange of money. This sites pay very
little to their click members- up to $0.01-$0.02 per click.  This could be very boring and tedious way to make money on the internet, but obviously there are enough people that sign for this way of income. This sites have very cheap advertising prices and in some extend could be effective if some research is done in advance.
Since These sites are dedicated for people that are there to make money on the internet, these people can become very targeted prospects. In addition I have seen experienced marketers doing clicks for credit dedicating 2 hours a day for their CTP campaigns. Some of these marketers can find value in your offer and sign or even purchase.

Let's talk about prospects from this sites.
There are two kinds of prospects:

  1. Clickers- These prospects come from low income and they become members of the PTC sites to supplement their income. They can be from US, Canada, Australia and UK, but predominantly they are from developing countries with low standard. These prospects are ideal for a Free or No Money Down MLM programs that require extensive work in order to build traffic and downlines.
  2. Advertisers- These are people that have advertising on this sites but also have affinity for building free credits, so their advertising can be clicked as much as possible by the clickers. Half of them are very focused on the clicking and the other half will check anything that catches their eye- from well placed landing page to valuable offer.
Lets Talk about the PTC sites cones and pros:
In general there are legitimate and scam sites. I found some resources where have the scams exposed and the legitimate listed and rated. The name of the site is PTC Investigations
On the other hand there are relatively new and very old and established sites.
The Ideal scenario to advertise on PTC site will be a site with the following criterias.

  1. Based In US, Canada, UK, Australia and EU. These countries are well regulated regarding internet activities and it will be way more secure to sign with sites based in them.  
  2. Majorities of prospect are residents of  US, Canada, UK, Australia and EU. This could be checked by popularity.
  3. Sites have plenty of visitors/clickers. 
  4. PTC sites with flexible advertising options and pricing.

How to research a site before advertising on one?
          1.The first we would like to check for sites ranking in Alexa:
let's take some examples:
ClixSence is one of the oldest and well established sites:

Neobux is one of the most popular.

Probux based in US with Alexa Global Rank 433 and US 2967 which is excellent. 

In Google search there are many resources to see when you enter  "Top PTC sites for 2014"
Just make sure that you check them with Alexa for bace and ranking.

      2. We have to check how many members the site has.
This usually is stated on the site , but little search on Google for review will help a lot. Especially in Forum attached to this sites and external to them.
      3. Check other advertisement on the site. If you see banners or links EXCLUSIVELY of other PTC sites, know that this is nothing but a cheap trick to refer people to other sites and get referrals reward or credits. You need an actual site with both platforms for advertisers and clickers. It is a good Idea to register as clicker  so you have an inside view of the site.
      4. Check the pricing for advertising and see if they offer some flexibility and options.
      5.Pay attention on Headlines and Pages of other advertisers. Usually you will sense that this site is a hub for professional and knowledgeable internet marketers. 
Advertising platforms are very easy to use and this may be  the cheapest traffic that you can attract.

Conclusion: 
What can you expect from Pay To Click sites :
Traffic is quality in visits and this can boost your rankings in search engines.
Advertising is extremely cheap and visitors are guarantied.
Unfortunately in life we get what we pay for and with PTC sites is not much different. Saying this, I mean you should expect low sign up/ opt in rate of 2.5% for direct purchase offers and little higher for offers that include incentives on opt in.
Since most of the clickers are from developing countries including the sites that are based in US,UK,Canada and Australia, because these clickers register to click from all over the world.
Best offers to advertise on PTC sites are MLM with $0 start up and FREE offers or low cost products up to $10 ($5-$7 idealy). There is a lot to be learn on this sites especially for Headlines and landing pages design. Conversion rates are low but Return on Investment is reasonable. Choosing the longer option of 30 seconds could attract more US,UK, Canada clickers since they are willing to get paid more and are very patient .

 With this I will move with next post on PPC.

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