Tracking and Statistics

This post will lay out two very important components in Internet Marketing:

1. Tracking
2. Statistics.

What makes as blind and unsecure is what we don't know. And more, when we don't know what to expect. Luckily ,this problem is solved with some technologie and some sources that are available for FREE or little cost. Here are some abbreviations and terms that we bump into when decide to track and measure the outcome of our campaigns. Make sure you read the post to the end because is long and very important.
Tracking: Tracking is the process where we track  our results for the  sources of our traffic. There are some amazing web based tracking systems  that work very well  and they are very affordable. The price vary between FREE and $5...  $14 to $25 a month, but you must have this tools, you can track many statistics as:

1. Click Through Rate - CTR= Clicks/Visitors
2. Return on Investment - ROI= $ earned/$ spent
3. Open Rate - OR =open emails/ send emails
4. Opt-in Rate- OpR= People opt-in/Emails or Visitors
5. Conversion Rate - CR   Conversion Rate = Sales( Outcomes) / Unique Visitors
6. Click  To Open Rate -  CTOR

All of the above could be classified and applicable for and in two categories:     

1. E-mail Rates -CTR, ROI, OR, OpR, CR
2. Sales Page Rates or Clicks coming from CPC( Cost Per Click}, CPA(Cost Per Action), CPV(Cost Per View), CPM( Cost Per 1000 images) , Retargeting Clicks, est directed  straight to a sales page - these are CTR, ROI, CR.

How tracking works? You sign for Tracking web based service  and than you insert your (pay attention here) affiliate link with specifically chosen tracking ID for each source of traffic you apply into the tracking system. The same system will convert this link in spesificaly short link that will have inside the tracking information that you apply. There are many  Tracking services -Bud URL, Hypertracker and more. Than on the tracking panel you will see all your rates from the specific  source of traffic that you applied for your campaign. Very easy process. Here is a sample and how to use  Hypertracker   Facebook and Clickbank both have their own tracking platforms for free, but if you want to track other sources of traffic ,than tracking web based service is needed.   Statistics: Statistics are important to know

• before you start a campaign,
• during the campaign and
• after campaign.

Before we start a campaign we need to know average statistics in the industry of Internet Marketing, so we know what to expect and make sound decisions for our investment. They can vary from the type of the campaign and the source of traffic. In addition, the stats can vary by industries, demographics, geographics, devices, browsers, email service.  Here are some general statistics: For email campaign the average numbers are: Open Rate (OR) - 20% with high possibility to be optimised to 40% Click Through Rate (CTR) - 3% to 4.5% Click To Open Rate(CTOR)- 9% to 14% Opt-in Rate (OR) - 20% Conversion Rates -1.5% to 2.4% Thumbs up for the guys from Smart Insights, that put the data in more enhanced way.   For Advertising and Direct to Sales Page Rates: Banner Image Ads CTR- 2% per 1000 impressions Facebook   CTR on Ads - 0.25% Conversion Rate (CR) to info products or affiliate links - 1.5% Thanks to Mauro D’Andrea and his Blog Growth we have 36 statistics to review and make sound decisions. Mauro made effort to include the sources and they are very serious institutions. You should read this post and dig deeper into them to get the raw data from the sources. It is good to know where to begin, where are you now and where are you heading. This stats should bring the light on the mystery of Internet marketing expectations and budget planning. In addition, data helps scale  and optimise your campaign for better result and saving cost.